Bag-it by Daniela Mesina / Fabrica for United Colors of Benetton

A rose lemon, a red banana, a yellow strawberry. “Bag-it” is a new, colored collection of shopping bags designed by Daniela Mesina, graphic designer at Fabrica, for United Colors of Benetton. A double use of color between the illustrated fruits and sayings inspired by different countries and cultures, confuses our perception of an everyday object that becomes special, thanks to an imaginary with a strong visual impact. “Bag-it” is available in a selected number of United Colors of Benetton stores.