THE MUG


Fabrica designs a mug collection for United Colors of Benetton.

October 2013. Fabrica designs THE MUG, a collection of six mugs available from Fall 2013 in selected United Colors of Benetton stores worldwide.

THE MUG is the product of the Fabrica Design Studio and, more particularly, of the imagination and creativity of the Portuguese graphic designer Catarina Carreiras. Drawing inspiration from the Benetton values, vision and its avant-guard graphic heritage, Catarina played with different patterns, symbols and colors giving a simple but strong visual impact to an iconic object which accompanies us all day, from the morning caffeine hit to the bedtime tisane, without forgetting the classic British “cuppa” tea, where the mug has its origins.

As Catarina affirms, “this home collection started to me as a curious assignment, but it rapidly became my humble homage to the immense legacy of Benetton, a hard exercise of simplicity and strength. It’s about mixing and matching many colours with uncomplicated graphic elements, to tell how people are so similar but still with different tastes and rituals”.

THE MUG by Fabrica comes with a collectable packaging and is available in six different versions.  It is also the first of a series of objects and accessories – among them coffee cups, phone covers and sketchbooks – designed by Fabrica for United Colors of Benetton.

Soon available on United Colors of Benetton shop on-line http://shop.benetton.com .

THE MUG is designed by Catarina Carreiras

Pictures by Marco Zanin / Fabrica

THE MUG, designed by Catarina Carreiras

THE MUG, designed by Catarina Carreiras

THE MUG, designed by Catarina Carreiras

THE MUG, designed by Catarina Carreiras

THE MUG, designed by Catarina Carreiras

THE MUG, designed by Catarina Carreiras

THE MUG, designed by Catarina Carreiras

THE MUG, designed by Catarina Carreiras

THE MUG, designed by Catarina Carreiras

THE MUG, designed by Catarina Carreiras