We’ve taken time out of it’s normal context – clocks, calendars, timers – to analyze how our time is ruled by the objects that surround us. The passage of time is measured by the consumption of everyday objects, which have become so important that we are no longer ruled by the tick-tocking of the clock but by the wheezing of the kettle, the striking against a match box and the popping of the toaster.
Time is appreciated, time is saved, time is ordered, accelerated/quickened and slowed. In our daily activities and aspirations time is felt through objects and our interaction with them.

2009 — Experimenta Design